Merlin Rothfeld has been actively involved in the financial markets for the last 10 years. After receiving his degree in Business Finance, Merlin worked for a large financial planning firm in California where he applied traditional, long term investment strategies. In 1998 he began day trading his own money using a variety of DAT trading platforms. Over the next 7 years Merlin became a frequent guest speaker at trade shows and universities throughout the world, hosted a syndicated radio show and became the editor of the Investnet Trading Newsletter (2001 - 2004). He also helped build the largest trading school in the US, Online Trading Academy.

From 2001 - 2005, Merlin worked in Italy, building curricula and programs to teach the European community the inner workings of the financial markets and the best methods to access these markets. During this time Merlin had the opportunity to learn and trade most of the European markets. He was also a professor at the Universita Politecnica Delle Marche, a finance specialty school located in Ancona, Italy. Here Merlin created the first dedicated trading lab at a European university.